Starting a business can be a daunting undertaking. As with so many large projects, one of the most difficult challenges is just getting started, and one of the best ways to start is by putting ...

Strategic management deals with the long-term goals of a business rather than the day-to-day operations. These plans often make projections that extend three to five years out. In addition to creating ...

Okay, so you enjoy baking, and you've lost count of the number of times friends and family have suggested that you open your own bakery. But the idea of finding a building and then creating a business ...

Ecommerce is rapidly growing around the world. We love to buy our little treats and trinkets on the internet. The industry has reached a market valuation of $6.31 trillion worldwide and is expected to ...

Whether you want to create the next unicorn startup or lay the groundwork for a successful and sustainable business, the process starts with your business plan. Every business plan should include the ...

Starting your own business is so stressful, with so many things to be done, that it’s easy to convince yourself that doing the bare minimum for a business plan is enough. There are a ton of business ...

Carol M. Kopp edits features on a wide range of subjects for Investopedia, including investing, personal finance, retirement planning, taxes, business management, and career development. David ...

Forbes contributors publish independent expert analyses and insights. I help entrepreneurs become more successful. This article is more than 10 years old. If you’re looking for funding for a new or ...

Without a plan, marketing is like driving in the dark: there’s a sense of mystery and excitement. However, there’s also a danger. To grow your business, it’s essential that you invest in both a ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...