Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

Super Bowl commercial trending ahead of Big Game. Will the spot join the list of Ad Meter winners for the brand?

1997: Pepsi, "Pepsi bears dance to Village People tune" 1996: Pepsi, "Coke driver nabs Pepsi" 1995: Pepsi, "Boy gets sucked into Pepsi bottle" 1994: Pepsi, "A chimp experiment goes awry" 1993 ...

Super Bowl Sunday is here — and with it comes a barrage of new, glitzy, celebrity-filled ads. Fox, which airs the game, said ...

Ranging from Puppy Monkey Baby to “Where ... by CGI sloths- the Monday after the Super Bowl. Titled “First Delivery”, the Budweiser ad brings back the iconic Clydesdale hitch and tells ...

Another Super Bowl marks yet another chance for Budweiser to pull on the heartstrings with nostalgia and tradition. As ...

The Budweiser Clydesdales are returning in their 47th Super Bowl commercial, "First Delivery," showcasing their resilience ...

From famous car ads from Chrysler and Volkswagen to food shorts from Doritos and Mountain Dew, these are the Super Bowl's ...

This year’s Super Bowl commercials are going for laughs, with advertisers betting that viewers need a diversion from weighty matters.