Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

Super Bowl commercial trending ahead of Big Game. Will the spot join the list of Ad Meter winners for the brand?

Another Super Bowl marks yet another chance for Budweiser to pull on the heartstrings with nostalgia and tradition. As ...

The Budweiser Clydesdales are returning in their 47th Super Bowl commercial, "First Delivery," showcasing their resilience ...

This year’s Super Bowl commercials are going for laughs, with advertisers betting that viewers need a diversion from weighty matters.

Due to high viewership numbers of the game, Super Bowl commercials have become a thing of legend. They tend to be funnier, and companies have been tasked with trying to get more a ...

Jake, a Clydesdale foal born at Warm Springs Ranch, located near Boonville, and trained at Grant's Farm, will be featured in ...