Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

Super Bowl ads are created to make us laugh, drool, scratch our heads, and yearn for our youth. But some of the most ...

Let's be honest, they're the best part of the big game.

This year’s Super Bowl commercials are going for laughs, with advertisers betting that viewers need a diversion from weighty matters.

Super Bowl commercial trending ahead of Big Game. Will the spot join the list of Ad Meter winners for the brand?

AD METER 2025: Sign up to rate all the commercials from the big game!

The Budweiser Clydesdales are returning in their 47th Super Bowl commercial, “First Delivery,” showcasing their resilience ...

Another Super Bowl marks yet another chance for Budweiser to pull on the heartstrings with nostalgia and tradition. As ...

A new barrage of new, glitzy, celebrity-filled ads debuted during Super Bowl 59 on Sunday. Fox, which airs the game, said in ...

The famous Clydesdale horses pull at viewers’ heartstrings for the 47th time in Budweiser’s 2025 Super Bowl ad. The 30-second ...

Jake, a Clydesdale foal born at Warm Springs Ranch, located near Boonville, and trained at Grant's Farm, will be featured in ...