Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.
Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...
Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as ...
From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...
Super Bowl LIX is set to hold the attention of most in the U.S. this weekend, with New Orleans seemingly buzzing despite a ...
From OpenAI to Ramp, we take a look at the different venture-backed startups that bought ad slots at this year's Super Bowl.
"I bought my Tesla in 2021, I f*cking hate Elon ... Doesn't hurt Budweiser." Britney, Beyoncé and Pink’s Pepsi commercial could have been Super Bowl ad gold — only it never actually aired ...
What we’re seeing lately is that concerns about a bet-first mentality among fans is reaching something of an inflection point.
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