Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

What we’re seeing lately is that concerns about a bet-first mentality among fans is reaching something of an inflection point.

And included among those figures is Jake from State Farm, who got a surprise doppelgänger in 2021, when the insurance company ... I dare you to watch without laughing. While Budweiser is known for its ...

Super Bowl commercial trending ahead of Big Game. Will the spot join the list of Ad Meter winners for the brand?

Budweiser has released a sneak peek of its iconic Clydesdales commercial. But this year, the commercial has a singular star.

A new barrage of new, glitzy, celebrity-filled ads debuted during Super Bowl 59 on Sunday. Fox, which airs the game, said in ...

Warm Springs Ranch is holding its Football & Foals watch party at Warm Springs Ranch starting at 4 p.m. before the Super Bowl ...