But now researchers in Santa Cruz are translating that wave into dollars and cents using the power of what some call, surfonomics. Professional surfer Shaun Burns is with the Save the Waves Coalition.

Cal closes out its non-conference schedule Saturday night at San Diego State, with the Bears seeking a victory that will make ...

Disneyland raised ticket prices on Tuesday, Oct. 11 in 2022, Wednesday, Oct. 11 in 2023 and Wednesday, Oct. 9 in 2024. The ...

The Walton Lighthouse in Santa Cruz stands tall and proud at the entrance to the Santa Cruz Harbor, beckoning visitors with its classic white silhouette against the endless blue of the Pacific.

So yes, the hash browns at this diner in California are so good, they’re worth the road trip. But they’re also worth so much more – they’re worth slowing down for, worth savoring, worth building a ...

You can go surfing and ride a “rickety, heart-in-your-throat” roller coaster at this coastal spot, Fodor’s Travel said.

“Before it’s too late, head to your nearest boardwalk for one last chance to dig your toes into the sand, stroll the ...

Surfing was introduced to the continental United States in 1885, when three Hawaiian princes rode the waves off the coast of the California beach town on redwood boards, according to the Santa Cruz ...

The Santa Cruz County Sheriff’s Office found a Stanislaus County man Thursday who had went missing in Santa Cruz.

More than 100 community members packed within the arched entryway of the newly built La Bahia Hotel and Resort across from ...

After decades of planning, a new upscale hotel near the Santa Cruz Boardwalk blends historic architecture with modern amenities. Swenson gets approval for mixed-use project in downtown Santa Cruz ...

SANTA CRUZ — Many locals and visitors alike have found memories and associations with the Santa Cruz Beach Boardwalk and no times at the amusement park is more magical than when day transitions to ...