Bacardi, which had made rum in Cuba under its own name and that of Havana Club, left the island in 1960 after Fidel Castro came to power. Bacardi makes rum in Puerto Rico and markets it in the ...
He fled to Florida, selling the brand to Bacardi in the mid-1990s. But Castro had other plans. In 1993, he did a deal with Pernod Ricard to distribute Havana Club globally. Don't miss the latest ...
Because of the embargo, it is not sold in the USA, which represents 42% of the global rum market 1. Havana Club main competitor is the world leader Bacardi, who dominates the market 2. This paper will ...
Cuba and Bacardi have been battling over the "HAVANA CLUB" mark since the 1930s. In 2006, the Cuban government attempted to ...
Bermudian-based Bacardi Ltd and The Coca-Cola Company have announced an agreement to debut Bacardi rum and Coca-Cola as a ...
Liquor giants Bacardi and Pernod Ricard have been locked in a decades-long legal battle over who owns the rights to rum brand Havana Club - and Bacardi has decided to take the fight to a new stage.
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It bears a close resemblance to the other well-known sugarcane-base spirit, but a few glaring things differentiate it from ...
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The Coca-Cola Co., Atlanta, and Bacardi Ltd., Hamilton, Bermuda, announced an agreement to debut BACARDÍ rum and Coca-Cola as ...