At a time when the sneaker and apparel industry is in a state of change, the privately held New Balance seems to be making it ...

The Mars brand is also marketing its Peanut Butter Ice Cream products with an effort around the NFL draft that encourages ...

The CAA World Congress of Sports explores how CMOs are dealing with the fractured environment marketers are facing today -- ...

In a sense, you are correct that we do have a “fewer, bigger, better” approach, and it comes down to the idea of being the ...

SPORT BEACH will be joined by a star-studded roster of athletes, brands, and marketers, activating at the intersection of ...

The two teams that met in the 2026 NCAA men’s basketball championship in early April both have health systems. And while the Michigan Wolverines defeated the UConn Huskies 69-63, the game was a ...

Gatorade is rebranding to attract non-athletes, emphasizing hydration benefits for everyday consumers while maintaining its ...

Some lawmakers in the Ontario legislature are again proposing to clamp down on advertising of online sports betting and ...

Columbus will get a new NWSL team in 2028, owned by familiar sports figures including the Haslam Sports Group and Nationwide.

Lindsay Gregg, who managed women's basketball endorsements, claims she was fired after reporting unsafe treatment of female ...

Gatorade is rebranding to target non-athletes, responding to consumer demand for hydration solutions beyond sports, with new ...

In a world increasingly dominated by on-demand content, sports remain one of the last places where people reliably show up in ...