Ads are coming to Apple Maps. An Apple Business suite of tools launched this week. Could ads on Apple TV be the next step?

Under Cook's watch Apple built a film and TV studio that creatives covet to work with, and a streaming service that finally ...

Apple reimaged technology, made it easy to use, and created a revolutionary culture. From the Mac to the iPhone Apple ...

In a video uploaded to its YouTube channel in South Korea today, Apple showed off a handful of iPhone 17 Pro devices ...

With the second beta of iOS 26.5, Apple is continuing to prepare for ads in the Apple Maps app. There's a new splash screen ...

Apple has announced that John Ternus will become the next CEO, taking over from Tim Cook on September 1. Ternus is a company ...

Apple on Monday named John Ternus as its new CEO, effective Sept. 1. Ternus will take over from Tim Cook, who has led Apple ...

iOS 26.5 beta adds new clues as Apple prepares to roll out ads this summer ...

A big part of outgoing Apple CEO Tim Cook’s legacy is the company’s fast-growing media ecosystem that includes Apple Music, ...

Apple’s leadership shift and history of redefining tech point to AR glasses as its possible next major platform and potential ...

Apple’s new iPhone 17 Pro ad shows users decorating the camera plateau with stickers, promoting simple customization.

Apple on Monday named insider John Ternus as its next CEO, tasking the longtime hardware chief with steering the company ...