It is worth noting that Rs 10 price has been favored in several consumer goods sections, expanding the accessibility of the ...

With the onset of the summer season increasing the demand for affordable cold drinks among the middle class, the market ...

Several beverage makers including PepsiCo, Coca Cola, Amul, Campa Col, etc are launching their brands at a competitive price ...

Shivling & Naag Devta showpieces, Shiv Chalisa (in Hindi), Amul Panchamrit, Amul Kool Thandai, Amul’s range of sweets, fruits, and other fasting essentials.

Deshpandé, Rohit, Tarun Khanna, Namrata Arora, and Tanya Bijlani. "India's Amul: Keeping Up with the Times." Harvard Business School Case 516-116, May 2016. (Revised June 2017.) ...

Pepsi vs Cola vs Ambani’s Campa vs Smoodh vs Amul TRU: The ₹10 beverage market competition has increased with several companies launching flavoured milk, sparkling water, and buttermilk products.( ...