In the US, Amazon sells Kindles, including the popular Kindle Paperwhite, at a $20 discount off its retail price of $189.99 if you buy an "ad-supported" edition.

All new Kindle Fire tablets have "Special Offers" (ads), and -- unlike past Kindles -- you won't be able to opt out. Amazon confirms: All new Kindle Fires stuck with ads - CNET X ...

The new Kindle is a major improvement over its predecessor, boasting a sharp screen, USB-C support, good battery life, and more. It’s a great budget-friendly alternative to the Kindle Paperwhite ...