How To Succeed In Watches Without Being Rolex: Christopher Ward Edition
Rolex may be the giant in Swiss watches, but brands like Christopher Ward are finding their space. This series explores under ...
The 7 Best Watches of the Week, From Mark Zuckerberg’s Greubel Forsey to Paetongtarn Shinawatra’s Patek Philippe
Zuckerberg's $900K Greubel Forsey leads a star-studded lineup of rare, luxe timepieces from Rolex to Patek Philippe.
Mark Zuckerberg’s unique $900K watch is one of a kind: All you want to know
Mark Zuckerberg made headlines by wearing an exclusive $900,000 Greubel Forsey 'Hand Made 1' watch, noted for its precise ...
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Hublot’s new CEO promises a return to the brand’s radical roots
With a career in luxury watches spanning two decades, Julien Tornare has established a reputation as the go-to man for ...
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Branding 101 — How Luxury Watch Brands Position Themselves To Win Your Favor
Thomas has a look at branding in the watch world ✓ How are watch brands positioned? ✓ What is the branding trifecta? ✓ Read ...
Universal Geneve: An iconic watch brand is preparing for a big comeback
Both chic and affordable, Universal Geneve made very coveted mid-century watches before it faded away. Now, Breitling is ...
5 Underrated Tool Watch Brands Every Collector Should Know
This guide reveals five dedicated tool watch brands that perhaps aren’t as well known as they should be. They all make some ...
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How TAG Heuer And Formula 1’s Historic Partnership Will Help Sell More Watches
TAG Heuer continues its unrivalled relationship with Formula 1, becoming the sport's Official Timekeeper in 2025 (again).
The Best New Watch Brand of 2024 Is Already Back With a Red-Hot Sequel
Last year was a goldmine for hot new watch brands, between asymmetrical oddities and classic all-American ones. However, no ...