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Executives often overlook how to harness AI when writing for business. Here are tips on how to make AI an even more powerful tool in business.

Brands racing to adopt AI in marketing are finding that human insight holds the key to turning automation into lasting customer loyalty.

Fortunately, AI is turning these obstacles ... picture of campaign performance. For example, advertisers can use Media Mix Models (MMM), a Marketing Efficiency Ratio (MER), or incrementality ...

Deloitte Digital is not yet using agentic AI in the marketing space for creative briefs ... In this way you can see, for example, that it used to take three weeks to develop an email campaign and that ...

While Adobe, Salesforce, and Microsoft dominate the CX space, Adobe stands out by blending data-driven insights with creative ...

By the end of 2025, e-commerce will have totally turned around with the use of AI. First in the line of these changes is ...

Reaching a customer segment that wouldn’t typically seek your services requires careful positioning and outreach.

Promotion channels through affiliate marketing, in particular, rely heavily in this age of digital commerce and sales ...

RCS and AI are revolutionizing mobile messaging by enhancing personalization, engagement, and conversions. Discover how these technologies drive next-level customer experiences.