"In the climate domain, researchers typically use the word 'misinformation' to refer to any falsehoods about climate change," ...

For decades, marketing centered on campaigns—time-bound initiatives designed to capture attention, drive clicks, and ...

The Trump regime "NEEDS YOU!" to "Build America's future!" and "Restore the American dream." If you're anything other than a ...

Publishers are flooding billboards, subways, and screens with ads for themselves-many for the first time in history.

An eight-legged doughnut is once again wreaking havoc on the Canton-based brand's social media accounts — and fans are eating ...

The new campaign is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles. Ford is launching "Ready, Set, Ford" ...

President Donald Trump canceled trade negotiations with Canada after Ontario released an ad using Ronald Reagan's words to ...

You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even less. That’s why impact-based marketing hits different. These are the ...

Google Ads helps businesses like Rocket Mortgage accurately measure campaign impact, distinguish paid from organic growth, ...

Smart companies spend better, not more. Use data to target the right people and focus on lifetime value. Micro-influencers ...

NEW YORK—The advertising sales business of Charter Communications, Spectrum Reach, has announced the full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO). The ARO ...

Houston artist Lizzo is being sued over a sample she used for a song circulated in viral video parodying American Eagle's ...