For decades, marketing centered on campaigns—time-bound initiatives designed to capture attention, drive clicks, and ...

Publishers are flooding billboards, subways, and screens with ads for themselves-many for the first time in history.

For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic. The rush to batten down the hatches, trim budgets and adjust media plans on the fly returned ...

NEW YORK—The advertising sales business of Charter Communications, Spectrum Reach, has announced the full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO). The ARO ...

DULUTH — Visit Duluth and Madden Media will encourage tourists to "talk Duluthy to me" in a new series of advertisements designed to stoke interest in the city's "x-factor." Sample ads shared in a ...

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? You’re in the right place! This comprehensive guide dives deep into LinkedIn advertising, ...

Google Ads helps businesses like Rocket Mortgage accurately measure campaign impact, distinguish paid from organic growth, ...

Smart companies spend better, not more. Use data to target the right people and focus on lifetime value. Micro-influencers ...

Fuel retailer Z Energy has apologised for any confusion caused by a 2022 advertising campaign that said it was in the business of getting out of the petrol ...