Audiences willingly suspend their disbelief when they dive into the fictional universe of film and television, but the ...

From rising temperatures and sea levels, to worsened air pollution and droughts, no place or person on the planet is left ...

Retail media networks use first-party shopper data and retailer ad inventory to target high-intent buyers and generate new, measurable revenue.

Organizers say that in response to government funding cuts, high prices and political uncertainty, interest in mutual aid ...

AI generated videos and images are being used to spread misinformation in political campaigns, but the problem is not AI ...

Improve PPC performance across time zones with smarter ad scheduling, data-driven timing, and automation that reaches ...

Consumers are indeed inundated with endless ad campaigns, but that doesn’t mean you should remain quiet about your work.

In a wave of new ads, brands like Heineken, Polaroid and Cadbury have started hating on artificial intelligence (AI), ...

The majority of promotional expenditures are invested in drug samples, one of the industry’s most important marketing tactics ...

NBA star LeBron James attends a fan meeting during his 2025 China Tour - Chengdu Economic Daily/VCG via Getty Images Some would say postmodernism is ruining the things we love. It’s certainly crept ...

Some would say postmodernism is ruining the things we love. It’s certainly crept into the offices of ad executives, who now use our goodwill to trick us into watching ad campaigns for mediocre cognac.

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...