After Haillet retired, Adidas rebranded the shoe around the American player Stan Smith, who helped popularize it within the ...

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...

Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Inigo Turner became one of Adidas' top designers - then he got his dream gig, designing kits for his boyhood club ...

Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...

With Candace Parker at the helm, adidas demonstrates its commitment to elevating women's basketball from the ground up.

Southern California teen Kaleena Smith became the first women's basketball student-athlete to sign an NIL deal with adidas.

Anysphere, the company behind Cursor, has acquired AI coding assistant Supermaven for an undisclosed sum. Anysphere CEO ...

Winning The Drum Awards for Social Purpose in the Inclusivity and Diversity category was FCB Canada and adidas with a ...

Adidas has been a strong supporter of sports and has created multiple global programs and initiatives to make sports more ...

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