Frances Tiafoe makes a splash as Lululemon's newest global ambassador, while menswear brand Psycho Bunny just made a major tennis signing.

ZARA teams up with Chinese brand AO YES to launch a Year of the Snake co-branded collection on January 9, 2025. The ...

Tennis fans are giving rave reviews to Coco Gauff and Naomi Osaka for their Australian Open outfits. It is not fair, but Coco Gauff and Naomi Osaka will forever be compared to each other. Both ...

Here, we take a look back at some of the best and worst looks donned by the tennis stars in action during Day 3 of the 2025 Australian Open: Taylor Fritz in his Hugo Boss apparel at the 2025 ... Once ...

Slightly deviating from fisherman, but following the same outdoorsy mood, the parka is set to soar for Autumn/Winter 2025, ...

The British boxing star becomes co-owner of the team alongside Murray, tennis coach Daniel Vallverdú, and businessman Arran ...

Australia’s Aiava has been scouring eBay to craft a wardrobe worn by tennis legends—taking her first win in dress once ...

Originally launched in 1991, adidas Equipment was driven by its mantra “Everything that is essential. And nothing that is not ...

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Opinions expressed by Forbes Contributors are their own. Tim Newcomb covers tennis gear/business, stadiums and sneaker tech. When Frances Tiafoe steps onto the Australian Open court for his first ...