Puma and Adidas were founded by the Dassler brothers in early 1920s. (File/representational) Adidas and Puma are undoubtedly two of most iconic sports brands in the world today, boasting a market ...

November 2024 is expected to be a month full of excitement for Adidas Sneakers enthusiasts. Adidas has officially announced a lineup of varied sneaker releases throughout the next month.

Founder Adolf was more commonly called Adi, so the name Adidas combines this and his surname, Dassler. It's merely a ...

Adidas and Puma are undoubtedly two of most iconic sports brands in the world today, boasting a market cap of 41.29 billion ...

Kanye West and Adidas have settled their legal dispute - two years after the sportswear brand ended their partnership with ...

The firm, which began in the aftermath of the WW1 when Adolf Dassler, known as 'Adi' and his brother Rudolf started making shoes in Bavaria, says it has seen underlying business grows across all ...

Siblings argue all the time, it’s not unusual. But when Adolf (Adi) and Rudolf (Rudi) Dassler fell out, it split the German town of the Herzogenaurach in two. You’ve probably heard of the two ...

The founders, brothers Adolf 'Adi' Dassler and Rudolf Dassler, transformed the world of sports footwear through innovation, ambition, and intense sibling rivalry. Let's go through the story of how ...