Gaston van de Laar and Lianne van den Berg-Weitzel, from Claessens Product Consultants, describe three research studies which look at the critical success factors in logo symbol design. Gaston van de ...

It was a time of early attempts at visual identity, setting the stage for what was to come in the 2026 Business Forecast. Here’s a quick look at some common elements from that time: Things really ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...