Fierce Pharma

Direct-to-patient programs are in the works at 94% of pharmas, set to become 'standard practice': survey

Just over 42% of those surveyed said their companies are already running a DTP program, while another 30% said they’re ...
Becker's Hospital Review

NYC Health + Hospitals rolls out citywide marketing campaign

NYC Health + Hospitals' NYC Care program has launched a citywide public awareness campaign to boost enrollment and encourage renewals among ...
Medical Marketing & Media

To support pharma’s OOH interests, Lamar launches Health Connect

Lamar launched Lamar Health Connect, leveraging its data partners to target pharma audiences more precisely across its nationwide network of displays. Lamar owns and operates 366,000 OOH displays in ...
European Medical Journal

Social media: What pharma needs to know in 2025

Discover 2025’s top pharma social media trends. Learn how to engage HCPs with real-time insights, agility and smarter digital ...
Becker's Hospital Review

10 top areas for growth, per health system CEOs and CFOs

As healthcare continues to face financial pressures, workforce shortages, and rising patient expectations, health system executives are reimagining their strategies for growth. In a series of ...
Fierce Healthcare

UnitedHealthcare unveils direct-to-consumer tool to shop for health and wellness programs

UnitedHealthcare is rolling out a new offering that aims to make it easier for employer plan members to shop for health and wellness solutions that meet their needs. | UnitedHealthcare is rolling out ...