The theme park is upping the fright factor this Halloween with an eight-minute horror film from ad agency TMA.

With career-defining campaigns for KFC, Burger King, the BBC and Girl v Cancer, the CCO has established herself as one of the industry’s finest creatives. Now at the helm of Grey London, she tells The ...

Barry Dudley examines whether the launch of Horizon Global – a joint venture between Havas and Horizon Media Holdings, bringing together $20bn in combined billings and billed as the first AI-era ...

From today, ads for less healthy food should no longer appear before the watershed or in paid-for online formats. The trust-based rules run until the ASA takes full statutory powers in January. The ...

Back in March, it was announced that R/GA was going indie again, with backing from a private equity firm, after 23 years under IPG management. Tiffany Rolfe, chair and global chief creative officer, ...

In the US, this shift is amplified by changing demographics: a population that is not only growing more multicultural, but also more concentrated in metropolitan areas where EV infrastructure is ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. “Irrelevance, maybe 10 years ago, was neutral. It’s now damaging: consumers’ expectations ...

From lighting up the Burj Khalifa to sparking a pizza war – for this installment of Secret Sauce, Scott Thaler of Gravity Global explains how brands command an outsized portion of audience attention.

Brandtech's AI Watermark project was developed by our gen AI team, including head of emerging technology and partner Rebecca Sykes, gen AI creative director James Dow, designers Edgar Herrera and ...

‘Premium’ is no longer about where you show up, but how you show up, explains Michael Akkerman of Digital Turbine. Finding the spaces where people truly engage is the secret to successful marketing ...

Radio veteran Paul Burke recounts how UK government ad restrictions previously saw his client Hamlet change tack in the 90s. He thinks the ‘less healthy food’ TV ban should inspire similar ...

Columnist Mark Ritson is amused that OpenAI’s first global brand campaign features emotional ads shot on film and broadcast on TV. Most marketers would have reached that conclusion without a super-AI.