As major advertisers flirt with creator-first strategies, a ‘new playbook for the social age’ examined 5,000 TikTok and ...

Superhero partnerships can easily drift into lazy licensing exercises where a logo gets slapped onto packaging and everybody pretends that counts as a campaign. Ulta Beauty avoids that trap by ...

For Skin Cancer Awareness Month, UK charity Melanoma Focus has launched The Life Saving Haircut, a campaign built on a simple ...

In each installment of SaaSpocalypse Watch, we put one industry voice in the watchtower to offer a frontline view of how ...

Last week, I spent a column defending retail media against the people who call it a tax on brands and a rounding error ...

Miami is no longer an emerging creative hotspot. It is one of the defining agency cities in the Americas. Over the past year, ...

In 2026, Peloton is functionally dead as a brand. Or at least, it’s a zombie. From a high of $167 in January 2021, it trades ...

Automation has reshaped digital advertising. Platform-native algorithms now manage bidding, pacing, audience selection and ...

Simon Griffiths. You studied engineering and economics before founding Who Gives A Crap. How did that journey unfold? I just ...

A year after Brian Collins delivered the commencement address at his alma mater, MassArt, the Collins founder reflects on why ...

When Publicis CEO Arthur Sadoun announced it was acquiring LiveRamp for $2.2bn, he did so with a major caveat: the global ...

WPP owns InfoSum, Omnicom has Acxiom and now Publicis has LiveRamp. What almost nobody is asking is the question that matters ...