According to X, the number of Gen Z users in Europe has risen significantly, with the platform reporting a 37% increase in ...

Among the key updates is a new campaign import function in Reddit Ads Manager, enabling advertisers to transfer campaigns ...

In this article, Preranaa Khatri of OML, explores the evolving monetisation strategies shaping the Indian creator economy, ...

Data from IPL 2024 shows that influencer engagement skyrocketed, with 315K posts from influencers during IPL 2024 alone, ...

These updates include expanded access to omnichannel ads, new generative AI applications, and enhanced ad placements across ...

According to the report, India’s digital advertising market is projected to reach ₹59,200 crore by 2025, driven by AI, ...

The company unveiled these innovations at the Adobe Summit 2025, where it also introduced broader AI-driven solutions for ...

The study finds that while male-centric ads emphasise ‘heroic’ masculinity, those targeting women often depict men as ...

The report finds 68% of marketers prioritised retail media, 77% of U.S. households use CTV, and 40% of U.S. TV time is spent ...

A three-judge panel of the Court of Appeals for the District of Columbia Circuit unanimously rejected the appeal filed by ...

This edition explores 2025’s evolving marketing landscape, from AI-driven tech to shifting consumer behaviors. As major ...

The agency will handle the traditional and digital media mandate, including TV, Print, Radio, Cinema, Outdoor, and Digital, ...