Are you putting enough thought into your meta description tags? If not, you’re missing out. Yes, your meta description tag should describe your post but many companies and websites will go well beyond ...

For close to six years, marketers have been forced to deal with a lack of visibility over their organic keywords. But data analysis and processing have come a long way since 2011, and one company ...

How can you improve your content creation? In Part 2 of our two-part series, we look at seven more actionable tips to improve your content marketing efforts. The rise of content marketing has made ...

If I tell you I have the secret formula for any entrepreneur to succeed, you may not believe me. But if Neil Patel, New York Times best selling author and a person The Wall Street Journal calls 'the ...

Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people ...

Following a series of structural rules can help bump your landing page into the top 25% of those reaching conversion rates of 5.31% or higher. Landing pages can help you appeal to your audience, so ...

It’s a well-known fact that there are over 200 ranking signals used by Google. And every year it keeps on tweaking and refining its algorithm introducing new ranking signals and changing priorities. I ...

Advertising is the big gun of paid efforts brands put in to increase awareness and revenue. Be it small businesses or large enterprises, everyone has a shot at advertising. With global ad spend ...

If conveying the value to C-suite wasn’t challenging enough, SEOs are now having to deal with the GA4 shift Does your SEO reporting take hours or days? Is it too detailed, or not detailed enough? Buy ...

Last year, our intrepid editor Christopher Ratcliff wrote a ten-part series examining a number of important Google ranking factors in detail. This guide will summarize the key insights from that ...

Interested in learning more about SEO in 2019? Here are the key trends you need to follow to improve your search optimization skills. It’s easy to get confused by the information overload when you’re ...

The Search Console (or Google Webmaster Tools as it used to be known) is a completely free and indispensably useful service offered by Google to all webmasters. Although you certainly don’t have to be ...