Sponsorship analytics platform Relo Metrics has been awarded a U.S. patent for an automated analysis technique pairing ...

Independent out-of-home (OOH) agency billups has acquired UK-based Mediabridge Global, its fifth buy in fifteen months. The ...

In the US, panel company Full Circle Research has hired Mark Sullivan as Director, Sales - Midwest. Sullivan (pictured) ...

Texas-based online survey and research services company QuestionPro has announced a partnership with AI-driven customer ...

Nielsen is to lower the minimum time a PPM panelist must listen to a radio station to qualify for its audience count from five minutes to three minutes within a quarter hour period, following ...

Marketing platform Taptap Digital has appointed Olivia Adams and Rob Morrison as Sales Directors in the UK, supporting its 'ambitious expansion plans' in the country. The firm uses predictive and real ...

Chicago-based custom insights firm C+R Research has teamed up with British-based semiotic analysis software specialist Signoi, with the aim of 'reshaping shopper behavior analysis through AI'. The ...

Comscore has reported third quarter revenue of $88.5m, down 2.7% from a year previously, and constant currency adjusted EBITDA almost unchanged at $12.4m. Revenue from Content & Ad Measurement was ...

Ozone, a UK-based premium digital advertising platform built by publishers, has partnered with online audience measurement ...

Canada-based, tech-enabled consumer researcher Dig Insights has added an AI Video Interview feature in its Upsiide platform.

US-based investor Thoma Bravo has agreed to sell a 'significant minority' stake in data and analytics firm Qlik to the Abu ...

London-based media auditing, management and analytics firm MediaSense has acquired creative and media advisory specialist R3, ...