The retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75% of ...

First tasked with refreshing the brand strategy for O2 upon joining in September 2024, director of brand & marketing at ...

Asda’s chief customer officer, David Hills, is stepping down from the role to join travel business Jet2. His successor at ...

From Coca-Cola bringing back its much-lauded ‘Share a Coke’ campaign, to the rise and rise of Bluey, it’s been a busy week.

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

Great Western Railway has been using Enid Blyton’s Famous Five to drive awareness and attract more consumers for the past nine years, with marketing boss Amanda Burns saying she is “lucky” the wider ...

The FMCG giant’s influencer-led strategy risks depleting trust in its brands, under the wrongheaded assumption that brand ...

Your choice of media channel mix signals more about the quality perceptions of your brand than you might imagine.

AI agents will be transformative in how consumers engage with marketing - but too many marketers are being slow to react.

Why are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how ...

Next has identified the benefit of increasing spend in international marketing. It believes it can “profitably increase ...

McDonald’s is the world’s most valuable restaurant brand, according to Brand Finance, as previous incumbent Starbucks suffers ...