Explore sustainable programmatic advertising practices that not only cut energy waste and lower carbon emissions but also ...

Learn how operationalizing voice of the customer data in real-time improves frontline performance, customer satisfaction, and ...

Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research.

Event Marketing - Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent ...

Which content tactics are most likely to spur people to unsubscribe from brand messaging? To find out, Optimove surveyed 329 United States citizens. Respondents say the top content type that makes ...

Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research from Ascend2. The report was based on data ...

Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that ...

Learn how to craft a tech PR strategy using storytelling, thought leadership, and media outreach to grow visibility and ...

Has ChatGPT been sending traffic to external sites? Are people enabling the platform's SearchGPT feature? Does search intent ...

Marketers today are facing an increasingly diverse set of challenges. On the one hand, they are pushing out messages at a breakneck pace through a continually increasing number of digital channels. At ...

Over the past few years, marketers have been hearing more about "programmatic media buys." So just what is programmatic buying, and should marketers trust the technology? An infographic by Choozle ...

Each person is exposed to nearly two million TV advertisements and commercials, on average, each year. That's a dense barrier for marketers to break through to make their ads some of the few that ...