Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips ...

What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and ...

Discover how data, AI, and video are transforming B2B personalization to meet buyer expectations and drive success in 2025.

Few marketers would dispute the statement that it is the sum of all customers' interactions with a company, over time, that ultimately creates or destroys that company’s brand value. Yet few companies ...

Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers ...

The recent exit of Oracle's Moat from the brand safety and ad verification market marks a significant turning point for the digital advertising industry. For years, the market has been dominated by a ...

Marketers are addicted to Google and Facebook: They spend more than half of their advertising budgets on Google and Facebook, regardless of vertical, and they will continue to do so through 2023, an ...

Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for ...

B2B tech marketing is constantly shifting as products, channels, and strategies evolve. However, some core principles remain constant amid all the change. An infographic (below) from Team4, which was ...

Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, the professional social ...

Explore five key ways AI can improve B2B email marketing, from personalization to predictive analytics, enhancing engagement ...

Apple is the most valuable brand in the world this year, with a brand value of $880 billion, followed by Google ($578 billion) and Microsoft ($502 billion). That's according to Kantar's annual list of ...