Shoe brand manufacturer Clarks is now working with hundreds of content creators in a push to increase brand awareness and acquire more customers on social media.

Toyota extends its marketing initiatives with OnX to include content creators promoting off-road adventure in trucks.

NetApp pushed out an AI‑generated Super Bowl campaign in just two weeks at roughly one tenth the usual cost, but with some ...

OxiClean’s VP of Marketing shares why its long-standing MLB program drove the highest ROI in engagement this year.

Chief Digital Officer Ben Spiegel shares how he is transforming Polywood into a lifestyle brand with better personalization ...

After an informative pop-up store, Povison learned shoppers want more power recliners, as the product accounted for 39% of ...

Evvy CMO Laine Bruzek explains how humor and short‑form video fit into a science‑backed brand's marketing strategy.

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix modeling (MMM) tools that many marketers don’t even realize they’re using. MMM is ...

Discover how publishers can turn unaddressable inventory into a revenue goldmine. Digiseg CEO, Søren H. Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize ...

As AI accelerates the pace of marketing execution, weak foundations become harder to hide. That reality is why MartechTribe ...

The Top Women Network is a cross-brand initiative from the Chief Marketer Network created to unite, elevate, and empower women across the media, marketing, and ad tech ecosystem. Designed for ...

McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of ...