The latest ad films and campaigns from brands like Bakingo, Lay’s, CYLNDR, Flipkart, The Sleep Company, Voltas, Dabur, ...

Abhirup Datta has been appointed as the CEO of Sokrati, in addition to his current role as CEO, Performance Practice.

Research by Ormax Media shows that India’s paid streaming audience has dipped by 2% in 2024, indicating challenges for SVOD ...

While this merger promises growth, the ad veteran cautions that the companies must avoid missteps from Omnicom’s failed ...

Our weekly roundup of the latest appointments and account wins from Hashtag Orange, SGA PR, Ants Digital, Westin Mumbai Powai ...

Prashant Mehta appointed to lead the Global Delivery Centre (GDC) which will be headquartered in WPP’s fastest-growing top-10 ...

The consolidation of Omnicom and Interpublic Group (IPG) has sent ripples through the advertising industry, sparking both ...

The Enforcement Directorate seized cash, gold, and documents in an alleged embezzlement case that also involves Suumaya Industries.

Hansa Research’s vice president ponders whether Indian brands are hesitant to invest in athletes beyond cricket.

OrangeGlobal Stories has introduced ‘Eshtory’, an audio storytelling platform dedicated to original fiction. The launch was done in Union Road Transport and Highways Minister Nitin Gadkari's presence ...

Purpose-driven marketing is not a trend; it is the standard in how businesses operate and connect with their audiences. This is not a ‘groundbreaking’ concept. Every business, regardless of its scale ...

Articles written by Pratyush Sinha ...