Selling a political candidate in a hyper-polarized, 24-hour news environment is no easy feat, says DSPolitical CEO Mark ...
Eyewear company Blacksheep claims Google replaced its site with a lookalike domain leading to an error page. Plus: Apple's ...
As audiences grow, advertiser interest naturally follows.
Why some holdcos will pay for clients' AI costs; Google requires Ads API customers to have passkeys; and microdramas struggle ...
Hightouch's new creative generation tool helped HelloFresh develop creative at a larger scale and launch a Times Square ...
Agentic AI shows promise for direct deals. But if Google has its way, Buyer Direct could put an end to all sorts of agentic ...
Two-thirds of consumer attention lives on the open internet, but only one-fifth of ad spend follows it there. That gap is no ...
Somewhere between what the ad industry says and what the market rewards is often where the truth lives. Here are three ...
Not to put too fine a point on it, but GSP can be a cesspool of brand-unsuitable inventory, the type that would make ...
Rafa Flores helped build an "intelligent CDP." But also he also used his product development skills to address his own ...
Paramount+ has a new subscription-free option; Faire expands its Promoted Listings platform, designed to target wholesalers; ...
Earlier this month, PubMatic shelved its Prebid integration wrapper, known as OpenWrap Web, and announced it would begin ...
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