With both Christmas and New Year’s falling right in the middle of the week this year, let’s be honest with ourselves: 2024 is already over.

After more than three years as SVP of retail media at Albertsons, Kristi Argyilan is taking a ride over to Uber to lead its ...

Publisher C-suite drama has been making headlines recently. Plus, there are now 27 active lawsuits against AI content ...

Curation might shape the next generation of ad networks while addressing challenges like transparency and scalability ...

In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and ...

Less than a month later, Zeta was the subject of two withering short seller reports claiming the company engaged in nefarious behavior, including artificially inflating its financial results and ...

Still a thing we’re working on! The tagline needs work. But the demand for IAB-based retail media standards is still growing. A year ago, ad tech vendors led by the startup Kevel created an outside ...

Success with Gen Z isn’t about the stories brands want to tell – it’s about tapping into their stories and aligning with how ...

It would probably be fair to call 2024 the year that CTV went programmatic and became a digital performance channel.

Massive holding company Omnicom is set to acquire acquire IPG, itself a holdco of several major agencies, for $13.25 billion.

In response to shifting ad industry trends, A360 Media abandoned its made-for-advertising model four years ago.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...