Contextually relevant pause ads were just one of three new formats that Amazon unveiled in advance of its Upfronts ...

CMOs’ ad budgets are flat this year compared to last year. As a result, CMOs are looking for efficiency wherever they can ...

Jerry Dischler leaves Google; a bunch of marketing execs join AI companies; agency holdcos don’t know which way is up.

Concern over brand safety and suitability is now tied with campaign underperformance as the top reason for why advertisers ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Instead of simply watching ads on the big screen, consumers are now being encouraged to interact with those ads.

If you felt a strange gust around 5 pm ET on Thursday, it was probably the cumulative sighs of relief across Wall Street as ...

Paramount Global saw a 6% decline in total revenue and 19% decline in advertising revenue this past quarter compared to last ...

AppLovin has Axon, and now Unity has Vector AI, which was made generally available to all Unity advertisers and developers on ...

Google also announced that it will incorporate its existing commerce media suite, which was previously available through ...

While some Privacy Sandbox testers lamented their seemingly wasted effort, they remain committed to post-cookie targeting and ...

Magnite earned $155.8 million in Q1, ticking up from $149.3 million in the period a year ago, according to the company’s ...