Former WTAMU football player, turned vintage clothes shop owner, Michael Geeker just opened two locations of his store ...

Generative artificial intelligence is nothing new to society. According to TechTarget, AI has existed since the 1960s but could not create “convincingly authentic images, videos and audio of real ...

In 1920, to accommodate the rapidly increasing enrollment rates at West Texas State Teachers College, Cousins Residence Hall was built in the center of the campus. Cousins Hall was a women-only dorm ...

Most of us know the popular song by Toto, “Africa,” that tells the story of a man experiencing Africa and falling in love. I always loved the song but I never quite understood what he was talking ...

In June of 2025, West Texas A&M University (WT) announced its Educator’s Excellence Initiative (EEI), which gave Region 16 educators a 50% reduction in tuition and fees. In September, the initiative ...

West Texas A&M’s Virgil Henson Activities Center (AC), built in 1970, is a hub where students and the public can educate themselves, challenge each other and build friendships. It is home to many ...

With midterms and finals right around the corner, students need to perfect their study habits. How and where students study heavily impacts the information they retain. An article by the University of ...

Advising and greenlighting for the winter intersession and 2025 spring semester are now open. These services help students map out their plans for academic success and ensure that their goals are met.

I first discovered Amanda Shires, or as I know her, Pearl, when she was playing with the Thrift Store Cowboys out of Lubbock, Texas. Seeing how far she has come is absolutely mind-blowing. She is a ...

On average, each academic year a student will spend roughly four months in the classroom, then take several weeks off for winter break before returning to their academic routine for another five ...

Since her debut in 2006, Taylor Swift has built one of the most dynamic careers in modern music, evolving from a teenage country songwriter to a global pop icon known for her storytelling and ...

Dr. Nick Gerlich is a Hickman professor of marketing in the Department of Management, Marketing and General Business at the Paul and Virginia Engler College of Business at West Texas A&M University.