Let’s start with the headline figure. The median Oscar voter is 64 years old, with two-thirds being between 50 and 79 years ...

A couple of years ago, Sony re-released a movie that had flopped only a few months earlier. Morbius had died at the box office in April 2022, opening to $39.1m and then dropping 74% in its second ...

This article is part of my ‘Big Ideas’ series, in which I explore the evolving landscape of the film industry. Each instalment will focus on one of the key shifts highlighted below, digging deeper ...

Every year, tens of thousands of screenwriters pay to enter contests. A major selling point for them is that winning (or placing highly) will mean that the right people will finally read your script.

Audiences are nearly twice as likely to describe Matt Damon as trustworthy or honest, compared with actors in general, ...

Marketing is a key part of any film’s success, but training and case studies are much more likely to focus on the filmmaking than on film promotion. So I went looking for real-world examples of indie ...

The most comprehensive case study of the horror genre ever. The horror genre dissected, analysed and laid bare. Using data on every horror film ever made, a data-driven dive into everything from ...

Colour is one of the quickest ways a poster can tell you what kind of film it’s selling. Before you’ve read the title or registered the actors, your brain has already clocked the palette and filed it ...

To aid an episode of Matt Belloni’s podcast The Town with the Hollywood producer Todd Garner, I was asked to crunch the numbers on longer movies. It’s a question I’ve looked at before on this site, ...