AI isn’t going away, but Mueller says strategy beats semantics. Focus on how users really find and engage with your site.

Traditional search frustrations are pushing users toward AI first, forcing brands to stay visible and credible in both places ...

From probabilistic answers to off-site signals, AI visibility works differently than SEO. These seven truths explain how and ...

Microsoft is beginning to roll out its first agentic experiences within Copilot, it’s AI answer engine. Copilot Checkout ...

Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...

OpenAI bets its future on a distraction-free experience, sacrificing ad revenue to stop Google’s ecosystem from winning the ...

Google’s new Google Cloud Tag Gateway integration makes first-party tagging easier to deploy and more resilient to privacy ...

Google has added click-to-call functionality to Vehicle Ads, giving high-intent car shoppers a faster path from search to ...

Starting in March, Google defaults to online attributes and forces separate IDs for any in-store differences (price, ...

Google will permit U.S. ads for prediction markets, but only for CFTC-regulated exchanges and certified brokers under strict ...

Google Ads upgraded Creator Partnerships with new creator search and management tools, making it easier to manage YouTube ...

AI is reshaping search visibility. Learn how to reclaim reach by activating owned audiences and turning email into a scalable growth engine.