Remote data collection offers significant advantages for behavioral and market research, including enhanced participant reach ...

The world is changing for knowledge workers everywhere, and they find themselves caught in a techno-paradox. On one hand, powerful new technologies-large language models (LLMs), streamlined workflows, ...

Ad testing has transformed from a trial-and-error process into a sophisticated science that enables brands to refine messaging, creative elements, and targeting ...

iMotions' Communications Research Lab streamlines mixed-methods research, combining real-time facial expression and voice analysis with surveys to study audience responses across settings. See ...

Media Analytics:All-in-One Ad Testing Platform Media Analytics powered by Affectiva's technology, provides robust, data-driven insights to help you optimize your ad content, refine media spend,… See ...

iMotions Lab Full-scale human behavior research solution for multimodal research. Remote Data Collection iMotions Education Smart classroom solution for immersive learning using web-based eye tracking ...

There is something immediate and emotional about good design. Living and working in a place where design is intentional and done with the users in mind, has shown positive, psychological benefits. It ...

Over the past decade, the use of neuroscience tools in market research has progressed from a “nice to have” add-on, to an essential part of any consumer research study. As we have detailed before on ...

Have you ever wondered why some days you can clearly remember locking your front door in the morning while heading off to work, while other days you can’t recall at all? Chances are, you’ve ...

Meditation reshapes the brain by increasing gray matter density in regions responsible for memory and emotional regulation. It enhances neuroplasticity, reduces amygdala activity linked to stress, and ...

Have you ever walked into a room and felt instantly at ease, or perhaps the opposite, without knowing why? This instinctual reaction is at the heart of neuroarchitecture, an exciting field where ...

Optimize content and media spend by measuring consumer responses to videos, ads, movies and TV shows – unobtrusively and at scale. Affectiva Media Analytics empowers brands with real-time, scalable ...