Most AI image and video-generation tools are hard to work with. Flora isn’t perfect—but it’s a big step forward.

Eleanor Warnock is the managing editor at Every. She has been a business journalist and editor at the Wall Street Journal and the Financial Times-backed Sifted, and is an advisor to Bek Ventures.

I’ve been a journalist writing about business for 40 years. I’m working on a Substack inspired by my mother's life and pushing myself to write about positive and hopeful things I encounter and learn ...

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Flora’s Weber Wong raised $42 million for his creative AI startup. He also spent 10 weeks waiting for the right couch.