The introduction of generative AI summaries and answers to search, as well as the popularisation of tools like ChatGPT, has ...

This report contains key findings from a survey of 1,173 marketers and, separately, 500 consumers, on influencer marketing. It found that digital natives have come to reject the way that influencer ...

It’s not unusual for brands to hand out freebies, but Lucozade Energy took the concept one step further last week – fitting its bottles with contactless technology to give London commuters a free tube ...

The events of 2020 brought brand purpose to the forefront, with consumers increasingly expecting brands to speak out about important social issues. According to a Kantar study, 68% of US consumers ...

It’s the big one. The bout to beat them all: ‘The Rumble in the Jungle’. ‘The Thrilla in Manila’. ‘The Brawl for it All’… These will all seem like mere ‘Fisticuffs in Magaluf’ when this contest is ...

Web shoppers are a demanding bunch, and are likely to head for a competitor or abandon a purchase if they can’t find the information they need. Therefore, websites need to provide this support at the ...

What makes a brilliant Facebook page in 2019? Merely being present? Great video content? Full utilisation of Facebook’s page tools? Despite the mass adoption of paid social ads by some of the world ...

There is no better time for brands to use virtual reality as part of a PR or new product push. Most people are yet to try the Oculus Rift or similar, are itching to try it and will likely be impressed ...

Virgin America’s new website manages to turn booking a flight into a joyous process. That tells you all you need to know about how good this website is. Here I’ve picked out 30 good bits. I urge you, ...

For companies looking to improve retention rates, customer lifetime value (CLV) is a crucial concept, but one which companies find hard to measure. Econsultancy’s new Building Loyalty and Driving ...

More than half (57%) of smartphone owners have used their device to search for information while out shopping, according to data from our new Mobile Commerce Compendium. The most common smartphone ...

There are also rich results for marketers to take advantage of. These are the cards and snippets that enhance normal page results with images, ratings, reviews and other quantitative information ...