The One Club's competition is a new free global challenge for undergraduate students, with cash prizes totaling $15,000.

Brand New Day campaign was deployed across digital, social and CTV, OOH, stunts and experiential activations and more.

Brand New Day release, UEG MENA's Sawsan Abdillahi explains why brands must not sponsor culture, but help create it.

JCRADS & PARTNERS, the Dubai-based boutique marketing, PR and social agency, has been appointed to represent Matt Concierge.

Marriott Hotel Al Forsan, Abu Dhabi has appointed Lotachukwu Monyei as Director of PR & Marketing; to strengthen the hotel's ...

Firas Wahbeh, Chief Brand & Strategy Officer, BEEAH tells the story of one of the region's most ambitious evolutions.

Conviction, craft, creators, commercial responsibility and all things beautifully human took pride of place at Cannes Lions ...

M+C Saatchi will lead the RAKTDA integrated creative retainer and launch a new destination proposition in the emirate of Ras ...

WPP Media’s Mark Hamilton offers lessons from Cannes for the Kingdom’s global brands, sharing how creators are central to ...

W hile standing backstage once with Juan Señor, the charming multilingual master of ceremonies at Cannes Lions every year, I ...

The Hyundai campaign combined hero films, digital and social content, PR, influencer collabs, CRM, paid media and interactive ...

Fuse MENA's Danielle Barwick says brands will succeed if they create experiences, communities and contribute to long-term ...