The rebrand marks AWR Group’s evolution into a modern, values-led enterprise says Sara O’Hara, Chief Marketing Officer of AWR ...

TPRA MENA's Reem Masswadeh says PR campaigns are about strategy, storytelling, and earned credibility, not always about ...

CPX's Nurcan Bicakci Arcan discusses the three pillars of trust, including vigilance, advocacy and authenticity in a marketer ...

Sabbagh talks to Campaign Middle East about how brands can participate in culture without losing identity, and balancing ...

Platinumlist has launched Platinumlist Sport, a dedicated division focused on the Middle East’s sports industry.

The Justlife brand refresh was rolled out across digital, OOH, in-app, website, print, social, branded vans, in-home flyers ...

AppsFlyer reveals at MAMA Dubai 2025 how the UAE app economy is moving from growth through acquisition to loyalty, profitable ...

The MCN partnership will strengthen audience creation, multi-channel engagement, and performance optimisation capabilities ...

We're witnessing a fundamental restructuring of where power lives in B2B marketing, says Linkedin's Jessica Machalani.

C&B team takes a look at the new era of permission exhaustion, sharing how brands can demonstrate value to users instead.

The Tech Mahindra brand refresh is supported by digital and social media activations, PR, storytelling and experiential marketing.

TXT Media technology analyses intent, context, and behaviour to ensure messages appear in the most relevant environments.