Google said new privacy technology makes it safe for advertisers to use IP addresses, setting off a debate in ad tech land.

Nielsen is ratcheting up pressure on Paramount as their contract dispute nears its fourth month, cutting off access to a ...

New Year’s is coming early for Planet Fitness this year. The gym chain is known for running a marketing campaign every Dec.

How much do you remember about the twists and turns in the world of creative advertising in 2024? Take our quiz and find out.

Pop-Tarts scores with toaster trophy and Puma defuses PR disaster—plus, why it was a bad week for Grubhub, T-Mobile and NFL ...

Also: How marketers can ask the best questions when doing DIY market research, Truthset launches “Record-Level Transparency,” ...

Royal Caribbean awards its creative business to an indie agency, Martin Sorrell comments on the Omnicom-IPG deal and Havas ...

In partnership with Breaking and Entering Media, Ad Age is publishing takeaways from the “Breaking and Entering” podcast on ...

Volvo Cars has awarded its global media business to Interpublic Group of Cos.’ Initiative following a competitive review ...

Ferrara’s holiday candy salad kit marks the company’s first foray into TikTok Shop, a decision Camen said was driven by data ...

Reaching Gen Z consumers remained a priority for many marketers in 2024—and some were more successful than others in doing so ...

Garett Sloane is Ad Age’s technology, digital and media reporter. He has worked in newspapers from Albany to New York City, ...