For the first time in its 136th year history, Rose Parade will go all electric–at least at the front of its procession. Honda, the official vehicle provider of the iconic event for more than 30 ...

Honda’s float in the 2025 Rose Parade is “Electrified Dreams,” built by Artistic Entertainment Services. (Image courtesy Tournament of Roses)1. Honda Electrified Dreams Marking its 63rd year ...

The Rose Bowl Parade has been title-sponsor free for 121 straight years, bucking the trend that's taken hold over the past couple decades. Well, that's over. Honda has apparently backed up the ...

LA’s Very Own KTLA 5 is proud to offer live, nonstop coverage of the 136th Rose Parade presented by Honda on New Year’s Day, Jan. 1, 2025. Our broadcast and streaming coverage begins at 4 a.m ...

The 136th Rose Parade will take place on Jan. 1, and you can watch it starting at 6 a.m. right here on KTLA. This segment aired on the KTLA 5 Morning News on Dec. 19, 2024. KTLA 5 Top Stories ...

PASADENA, CA - JANUARY 02: Rose Parade float on the parade route during the 128th Tournamnet of Roses Parade Presented by Honda on January 2, 2017 in Pasadena, California. (Photo by Frederick M.