Despite Powell’s comments, many point out that Wilkinson Sword faces a huge challenge, not least because it does not have a presence in skin care products. According to Euromonitor, Gillette’s Mach3 ...

The Wilkinson Sword Quattro Precision system is based around the company’s four-bladed razor head. The titanium name enters the fray as the blades are titanium coated, which Wilkinson Sword ...

Wilkinson Sword has unveiled Hydro Comfort Skin Reset, its first razor designed to tackle up to seven days of stubble. Its head features three blades. A comb guard aligned hair with the leading blade ...

Wilkinson Sword is launching a £10m marketing drive behind its Quattro razors. A television campaign, created by JWT London, will break imminently.

Wilkinson Sword has expanded its Intuition women’s range with a razor for dry skin. Available now from Asda (rsp: £6.49), Intuition Dry Skin contains coconut milk and almond oil. The razor was ...

Wilkinson Sword has launched its latest product on the Maltese market, the new Quattro Titanium razor.

The normally staid world of the men's razor business has been shaken up by a Coca-Cola-versus-Pepsi-style fight between the two main razor companies, Gillette and Wilkinson Sword.

I pitted a Wilkinson Sword razor against Instagram-viral FFS and Estrid ...

For many years Schick-Wilkinson Sword was a distant second to Gillette Company in all categories of the global market for shaving products, but in the late 1990s Schick recognized an opening in the ...