Airship’s survey of 11,000 global consumers finds they are more willing to share all types of information with brands this year in exchange for personalized interactions and special incentives.

My InsiderThere are 3 new types of fintech consumers. Here's who they are and what they want from their banking experience.

In the resulting data, Visa indicates that there are five types of crypto-aware consumers in the contemporary marketplace: active owners, passive owners, skeptics, those curious, and those unengaged.

Almost 50 percent of healthcare consumers believe industry-wide innovation will lead to better treatment and diagnoses in the next five years, according to the 2017 Klick Health Consumer Survey on ...

Data Types and What They Mean to Consumers How can businesses improve their data collection methods while rebuilding trust with their customers?

Startups and technology The two types of consumers you’ll need to woo this holiday season Unsurprisingly, 2020 might be a bit different from what we're used to November 18, 2020 - 7:00 am ...

Mild misspellings from combining two real words, such as SoftSoap, were perceived just as positively as correctly spelled names. When consumers saw different levels of misspellings—consider the brand ...

Gone are the days when cannabis was shrouded in secrecy and whispered about behind closed doors. Currently, marijuana users comprise a significant and influential segment of the market ...

Discover the various types of consumables, their examples, and market significance. Learn why consumables like food and ...