For a sales promotion strategy to be successful there needs to be a plan in place. When you design a sales promotion strategy, you need to make sure that the company is getting the best return on ...

Few would dispute that promotion in the technology sector is a formidable challenge. Yet, with the right mindset and a relentless commitment to your brand, even the most competitive markets can be ...

Atlanta’s design industry insiders gathered for the Design+Dine event on May 14th in the Designer Workspace at AmericasMart. Betsy Riley and Lisa Mowry presented an exclusive insiders ...

Product design is no longer just about function and creating objects. It’s about culture and the value of a brand, with companies like Nokia relying more on the product itself for promotion than on ...

The first iMac was a standout. Bright and blue with semi translucent plastic, the all-in-one computer was more reminiscent of a gumdrop than a computer. As the first major product released after ...

Treve Ripley Creative director Skidmore Turnbull DesignADVERTISING & PROMOTION: DESIGN CHOICE; Pot Noodle Treve Ripley Creative director Skidmore Turnbull Design ...