In an effort to expand its customer demographics, Monster Energy is launching a new "female-focused" energy drink in 2026.

When the Monster Energy Girls debuted last month in the week leading up to the start of the NASCAR season at the Daytona 500, racing fans were outraged over their all-black, corset-styled outfits – ...

Flrt, set to make its debut in early 2026, is sugar free and includes functional ingredients supporting skin and hair health.

Kelly Louch knows exactly what it’s like to wear the Monster Energy Girls’ uniforms. As the Monster Girl brand manager, she designs their looks – taking already existing clothes and making slight ...

The Monster Energy girls’ revealing outfits at the Daytona NASCAR race. (Photo: Getty Images) Monster Energy Drink is in hot water. The beverage brand paraded around its famous Monster Girls at Clash ...

When the Monster Energy Girls debuted last month in the week leading up to the start of the NASCAR season at the Daytona 500, racing fans were outraged over their all-black, corset-styled outfits - ...

The Monster Energy girls are all over NASCAR now that the energy-drink company is the title sponsor for NASCAR's top series: aptly renamed at the start of this season as the Monster Energy NASCAR Cup ...

Mitch Covington explained that there are three things Michigan International Speedway-bound fans should know about the Monster Energy brand. "Monster's brand is built on racing, music and girls," said ...

CORONA, Calif.--(BUSINESS WIRE)--Every victory has a story. In a mini documentary launched to millions of fans worldwide through Monster Energy’s global channels, motocross athlete Courtney Duncan ...