Sixteen years ago, spine surgeon Tony Mork, MD, of Newport Beach, Calif., and Miami, discovered how to leverage the power of the Internet for his practice's marketing purposes.

The bare minimum is a high-quality website, social media presence and email newsletters. To grow your practice, I recommend you kick things up a notch. Ask patients for reviews on Google, for example.

He connected with about 75 percent of his patients after creating a strong medical practice website. Currently, he connects with about 25 percent of new patients via the website. After implementing ...