Because of the high volume of air whipped into a bar of ivory soap, when the bar is heated in the microwave, it expands rapidly into a huge, fluffy cloud in just seconds. Try it for yourself! Remember ...

PROCTER & GAMBLE is bringing one of its oldest and one of its most known brands, Ivory soap, into the 21st century with new packaging, advertising and social media initiatives. P.& G. announced the ...

Procter & Gamble’s oldest brand is getting a makeover — kind of. The consumer products company this month is updating the signature white soap packages for the 132-year-old Ivory brand with colorful, ...

For a little while, Ivory soap-carving artist Murray Stuckey got a taste of celebrity. The Palm Bay man made a name for himself carving ordinary white bars of Ivory soap into intricate pieces of art.

CINCINNATI – Procter & Gamble’s oldest brand is getting a makeover – kind of. The consumer products company this month is updating the signature white soap packages for the 132-year-old Ivory brand ...

Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you'll find an Ivory Soap bar, or a pack of 10 bars for under $5, ...

Procter & Gamble is bringing one of its oldest and most-known brands, Ivory soap, into the 21st century with new packaging, advertising and social-media initiatives. The Cincinnati-based consumer ...

Catfish are one of the oddest species of freshwater game fish you’ll find in the United States. Rather than hunting by sight, the way a bass does, catfish use their unusual sense of smell to locate ...

An advertisement for Ivory Soap from Procter and Gamble, circa 1879. Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances ...