Installing Google Analytics on your site allows you to track how well you are bringing potential clients to the site and your success in converting users into clients—and it’s free to use.

Google Analytics is a free comprehensive tool that allows you to track your web traffic and data. Google Analytics will show you how many people visit your site, individual pages, conversions, and ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Google Analytics 4 (GA4), previously named Universal Analytics (UA), provides flexibility in the way you track and collect data on your website or in your mobile app. It gives you insight into how ...

A step-by-step guide for configuring form submission data to track conversions in Google Analytics using Gravity Forms in WordPress as an example.

Google announced on Tuesday that its Google Analytics Web site-tracking tool has been improved with a slew of new features for enterprise-class users.

Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps.

A US federal court has told Google to pay $425m (£316.3m) for breaching users' privacy by collecting data from millions of ...