First Facebook, then Twitter and now Google. The search giant unveiled plans Tuesday to offer app install ads on mobile search and YouTube (where they’ll be presented like TrueView ads), similar to ...

With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge ...

Facebook has announced that it has extended its deep linking capabilities beyond engagement ads to now include mobile app install ads. This new feature will help developers send people directly to ...

Fully launched less than a year ago, Facebook's app installed ads have proven a hit with developers and a plus for the social network's rapidly growing mobile ad revenues. Earlier this year, Facebook ...

Meta is gearing up to debut a new type of Facebook ads that will allow users in the European Union to download apps without having to visit their mobile platform's app store, according to The Verge.

App-install ads have been a huge revenue driver for Facebook and Google, the Alphabet subsidiary. Now, Apple might want in on the action. Bloomberg reports that Apple has put together a team to ...

A new report by AppsFlyer analyses the state of global app install ad spend, and forecasts that app developers will spend $94.9 billion in their attempts to acquire new users in 2025. This represents ...

SAN FRANCISCO, June 30 (Reuters) - Twitter Inc began rolling out app-install ads globally on Monday, expanding a mobile advertising format that has proven successful on rival platforms such as ...

Taking another page from Facebook, Twitter is rolling out new ad tools to help marketers and developers drive mobile app installs. The company on Wednesday announced a set of ad creative, targeting ...