Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...

NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, has named 2024’s most effective TV ads across 17 industries, including Automotive, CPG, Restaurants, and Pharma Rx. These standout ads were ...

Younger viewers find ads on live TV and streamed TV less effective than older viewers according to a new Horowitz survey When you purchase through links on our site, we may earn an affiliate ...

Mobile ads are 30 times more effective than Internet ads. This headline was run recently by a wide range of industry publications. It refers to a study about advertising on mobile phones that was ...

Ever wondered how some brands manage to create those captivating video ads that seem to go viral overnight? What if I told you that you don’t need a big budget or a professional team to achieve the ...

Advertising has long been viewed in an unfavorable light as increasing anxiety, lowering self-esteem, and creating perceptions of false or imagined needs. With the addition of online marketing, we ...

Connected TVs have revolutionized video consumption and transformed the digital advertising landscape. And as we’ve seen over recent years, an increasing number of streaming providers and broadcasters ...

Just 8 per cent of British TV adverts over the last three years have included an environmental message, despite increasing public demand for climate action and advertising being an effective medium ...